Feature Specification
The ability for a PM to gather requirements, define functionality, and set goals in a clear, actionable format that can be used to communicate with the team and drive product delivery.
APM
PM
Sr. PM
GPM
Director
Sr. Dir.
VP
Product Delivery
The ability to work closely with one's immediate team (engineering, design, etc.) to iteratively and quickly deliver product functionality that accomplishes pre-defined goals.
APM
PM
Sr. PM
GPM
Director
Sr. Dir.
VP
Product Quality Assurance
The ability to identify, prioritize, and resolve technical, functional, and business quality issues across all devices, points of sale, and use cases that are applicable to the product.
APM
PM
Sr. PM
GPM
Director
Sr. Dir.
VP
Fluency with Data
The ability to use data to generate actionable insights, to leverage those insights to achieve goals set for the product, and to connect those quantified goals to meaningful outcomes for the business.
APM
PM
Sr. PM
GPM
Director
Sr. Dir.
VP
Voice of the Customer
The ability to leverage user feedback in all its forms (from casual conversations to formal studies) to understand how users engage with the product, make better decisions, and drive meaningful outcomes for the business.
APM
PM
Sr. PM
GPM
Director
Sr. Dir.
VP
User Experience Design
The ability, both as an individual and working with the design team, to define requirements and deliver UX designs that are easy to use, leverage UX best practices, and dovetail with the predominant UX patterns present in the product.
APM
PM
Sr. PM
GPM
Director
Sr. Dir.
VP
Business Outcome Ownership
The ability to drive meaningful outcomes for the business by connecting product functionality and goals to the strategic objectives of the PM's team and the company overall.
APM
PM
Sr. PM
GPM
Director
Sr. Dir.
VP
Product Vision & Roadmapping
The ability to define an overall vision for the PM's area of the product that connects to the strategy for the team and the company. The ability to define a clear roadmap of highly prioritized features and initiatives that deliver against that vision.
APM
PM
Sr. PM
GPM
Director
Sr. Dir.
VP
Strategic Impact
The ability to understand and contribute to the business strategy for a PM's team and the company overall. The ability to bring strategy to fruition through the consistent delivery of business outcomes.
APM
PM
Sr. PM
GPM
Director
Sr. Dir.
VP
Stakeholder Management
The ability to proactively identify stakeholders impacted by the PM's area of ownership and to work with those stakeholders to factor their requirements into product decisions.
APM
PM
Sr. PM
GPM
Director
Sr. Dir.
VP
Team Leadership
The ability to manage and mentor direct reports with the goal of enabling them to successfully deliver on their product areas, continuously improve against these competencies, deliver meaningful business outcomes, and achieve their career objectives.
APM
PM
Sr. PM
GPM
Director
Sr. Dir.
VP
Managing Up
The ability to leverage senior managers and executives in the organization to help achieve goals, deliver meaningful business outcomes, and positively influence the strategic direction of the PM's team and the company overall.
APM
PM
Sr. PM
GPM
Director
Sr. Dir.
VP